Joey's rejoice - your economic stimulus package has arrived. March 28th marks the date for what some are calling the oddest event to hit a ski area in years. Others don't know what to call it. It is, simply put, the Joey Jam. Chock full of rear-entry ski boots and NFL jackets, the Joey Jam will surely put a smile on your face with funny prizes, comedians showing off their best impressions of the infamous Joey, and celebrity judges throwing what little bit of dignity we had left down the ski slope. Registration is open and space is limited, so head on over to www.active.com to register for this epic event.
The idea was created late in the 2007-2008 ski season and has picked up followers as we near the competition date. A kamikaze budget item, once created as a way to distract upper level management from more reasonable needs, it has now grown into what may be the largest event of the year.
Ski shops across the northeast are excited about the event as well. We recently ran across this blog from Pioneers Surf Skate and Snow shop in North Hampton NH. They have hailed the Joey Jam as "...possibly one of the greatest events to be held in New England, possibly the world". Their words, not ours. In any case, Pioneers looks like they are helping to spread the good word, and if you don't want our sexy "purple haze" Camaro you can trade it in at Pioneers for "a head to toe outfit along with a board package". If you ask me, this sounds like a challenge for other ski shops in the North East!
So get our your best jeans, your chromed goggles, your headbands and ear warmers, and go sign up on active.com to be part of.... "...possibly the greatest event in the world".
....To Be Continued
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