Friday, October 21, 2011


We all have heard the old adage, "time changes everything." Well, that is also true at Okemo this coming season. Okemo has decided to change our “First Hour Free” program to “Take 60.”  We have been hearing from our guests that they are unable to use the First Hour Free due to many different reasons.  Getting to the slopes early just doesn’t work for everyone.  We wanted to continue providing great guest service to our skier and riders, so we have changed the program to fit the needs of all.

We are so confident in our ability to offer consistent surface conditions, that we are providing skiers and riders with a flexible alternative to our Try-Before-You-Buy, First Hour Free program, with Take 60.  Rather than limiting you to sampling our conditions during the first hour of lift operations, we intend to accommodate your schedule by inviting you to take the entire first hour after you purchase your lift ticket – no matter what time you start your ski day – to decide if you are completely satisfied with your on-mountain experience.  There is a time stamp on every lift ticket, so the clock starts ticking when you purchase your ticket. If you choose not to continue your day with us, just stop by the Resort Services Desk for a return-visit coupon.  It is as simple as that.  Now, as always, there is some fine print:

·       Guests must return within one hour of time stamped on their ticket to be eligible for a return visit
·       Coupons will be issued for a comparable product.
·       Coupons will be for the designated guest’s use only and will require ID for redemption.
·       Coupons will be non-transferrable and carry no cash value.
·       No rollovers please! Coupons will not be issued against tickets originally generated by this program. 

As always, guests can stop by our Resort Services Desk with any questions.  We remain committed to making this easy for you, as a guest, to ski and ride and enjoy Okemo.

As you know, Okemo typically receives nearly 200 inches of natural snow annually. We have spent over 30 years building our reputation for snow and surface conditions through our grooming and snowmaking.

So the bottom line is that the new program is better for those who purchase a ticket, and for some reason, just don’t like the skiing. We want you to be able to enjoy the intended flexibility by taking 60 minutes, on your schedule, and not be rushed to check out the conditions during our first hour to make your determination of value.

Please continue to check out the blog site for future postings.  Next week we will be talking about what we did on our summer vacation.

Think Snow!

Bruce Schmidt
Vice-President and General Manager