Thursday, December 13, 2012
It takes a Village
Saturday, December 8, 2012
Why I hate Fog and other tidbits........
Friday, November 30, 2012
Heading into December
Monday, November 26, 2012
22-25 trails by the weekend!
Coming out of Thanksgiving weekend we are right smack in the middle of some cold weather and making snow 24/7. The skiing has been really good since we opened. The mountain ops staff and snowmakers brought back the conditions very nicely on Saturday after warmer weather changed quickly to a cold and freeze cycle. The conditions on Saturday, while not perfect, were pretty good considering the changing weather patterns. Snowmaking began early Saturday morning and on some trails, guests were enjoying the slopes while the guns were running. This isn’t something we normally do, but we felt it was important to help the conditions in some locations. Snowmaking will continue to be aggressive as we head into the first weekend of December. Our goal this weekend is to get the Solitude area opened up and then head towards Jackson Gore as well as some of the lower mountain trails like Wardance, Lower Chief & Open Slope. I anticipate having 22 – 25 trails for weekend skiing and riding.
I have been asked about the next 30 days which will be Christmas Day, and what is going to happen with snowmaking and skiing terrain. While it is hard to predict, I can assure everyone that we will work hard to meet our objectives. We will be heading towards trails in all parts of the resort. There are questions on the slopeside trails. Our plan will be to work on these as we go to the different pods. I can assure everyone that we realize the need to get those trails done quickly and will be doing all we can to make this happen.
Thank you to all our season passholders who attended the annual appreciation party this past Saturday evening. It was great to see so many returning guests and new faces. Okemo season passholders are a hardy bunch and very loyal to Okemo, and we appreciate your support.
Thank-you to everyone who supported our Hurricane Sandy Relief effort. Okemo will be making a significant donation to the Red Cross in the Tri-state area. Our thoughts and prayers are with all those affected by this weather event and especially the Okemo guests who were affected.
Thanks for your support and enjoy the snow.
Bruce Schmidt
Okemo GM
Wednesday, November 21, 2012
The Plan, the Pricing + the Parks
Greetings,
It looks like the snowmakers are going to be able to spend Thanksgiving Day sharing their feast with their families. This is great for them, but not for the rest of us. Warmer temperatures have migrated in to the area and it looks like the guns will be off until Saturday. The forecast for the weekend is colder temperatures returning on Saturday. When that happens, we will be firing up the snow guns.
The snowmaking plan will continue to be shoring up existing terrain and expanding as quickly as possible. We are planning to finish up Jolly Green Giant and Lower Arrow. There is also some work to be done in the base area off of the top of Quad A. New terrain that will be worked on will include Sunburst, Escape, Defiance. We will then head towards Solitude and Rimrock. The temperatures will dictate where we are headed and how much can be accomplished. Some of the longer range objectives will include Wardance, Lower Chief, Open Slope, and the Galaxy Bowl and of course Jackson Gore after December 1st. We will also be looking at beginning work on some of the slopeside trails around the resort as we head into December. The team looks at what will be best for skiers and riders as well as flow around the resort.
There have been questions on how we decide on ticket pricing. When deciding ticket prices I discuss with our VP of Marketing and Director of Operations some different scenarios. We try to find a balance of the value of the product, competition and market constraints. I feel that guests know that there is an expense to the skiing product which is being offered and expect to pay between 30 – 40% of a normal day ticket in early season. They also understand how the steps happen as more terrain is added. There are numerous discussions on these step increases and we are working on trying to make fewer steps, but at greater amounts as we work towards the normal ticket prices. The other factor we face is that many guests use vouchers or coupons during the early season, so many do not pay even our full-discounted price. I realize we won’t please everyone and there will always be naysayers, but in the end I feel our review and thought process is sound and fair.
Some have asked about the terrain features on Sapphire. Sapphire is a normal trail we use early season. Eb Kinney, Okemo's Mountain Manager; Dennis Brady, Park Manager; and John Boudro, our Park Groomer all work hard to provide a good early- season park that can mesh with the skiing public. We appreciate your support in our parks and understanding of the need to share the trails as we work to add terrain.
Reminder that Okemo will be supporting Hurricane Sandy relief beginning on Friday, Nov 23 and running thru Sunday, Nov 25. The first 1000 guests who give $50 or more in donation to the relief fund will receive a voucher for a midweek ticket good any day during the season. This comes on the heels of Okemo's $10,000 donation to the tri-state area Red Cross to benefit those in need after the storm. Help us raise more than $50,000 in support of our neighbors who were affected. This is Okemo's way of thanking those loyal guests as well as everyone who supported and helped Okemo, Ludlow and Vermont after Hurricane Irene last year.
Happy Thanksgiving, thanks for your support, and enjoy the snow.
Bruce Schmidt Okemo GM